Joe, his wife, Carol, and their two sons, Trey and Charlie, milk about 100 registered Holsteins and registered Jerseys on their family farm, Bratcher Dairy. Joe purchased the dairy in 2014 when his parents retired. Joe and Carol are both third-generation dairy farmers and show cows at the local, state, and national levels. Joe is the current Chairman of the Kentucky Holstein Cattle Club, a member of Farm Bureau, and involved in the American Dairy Association of Kentucky, the Dairy Alliance for Kentucky, and St. Sylvester Catholic Church. Joe is a member of DFA’s Executive Committee.