Privacy Notice | Dairy Farmers of America

Effective Date: December 19, 2025

Dairy Farmers of America, Inc and its family of companies (“DFA”) is committed to safeguarding your privacy on our websites and in connection with our products and services. We use this Privacy Notice to describe how we collect, use, share, and safeguard personal information in a variety of contexts, including about individuals associated with our customers, vendors, and farmer-owners, along with visitors to our site.

Not all of the collection and processing described below will apply to you and will depend on the context in which you interact with DFA. Where noted in connection with a specific product or service, there may be additional elements of our privacy practices that are applicable in connection with that product or service (which will be noted on the DFA website offering that product or service). We may revise and update this Privacy Notice from time to time. The effective date of the last updated version is indicated at the top of this Privacy Notice. It is your obligation to check this page often for revisions to this Privacy Notice.

What information does DFA collect from you?

We collect information in several ways. Our vendors may also collect information on our behalf. Some of the information we collect is personal to you, primarily information that you provide to us (such as when you register to receive communication from us or provide your information as a farmer-owner). “Personal Information” means any information that identifies or is capable of identifying you or your household. Other information is anonymous, aggregated, or otherwise does not directly identify you. The types of information we collect may include:

Account Registration. During registration, we ask for your contact information such as name, email address, mailing address, and phone number. If you are a DFA farmer-owner, we ask for your DFA Member User ID and related password.
Feedback/Support. When you report a problem with a DFA website or a product or service, we will collect contact information along with a description of your problem. Also, if you make a complaint, we may collect information provided by you in connection with the complaint.
Contact Information. When you contact us or communicate with us via our website or the company email address, we will collect your contact information and any information you provide to us.
Order Placement. When you order a product from us, we ask for transaction information including your shipping address, phone number, email address and payment information.
Customized Products. When you ask us for a customized product quote, we collect contact information and information about your product interests.
Reviews. When you post a review about one of our products, we will collect your contact information and any information you include in your review.
Promotions and Surveys. When you participate in a promotion or survey, we will collect your contact information and any information you provide to us in connection with the promotion or survey.
Location Information. To customize our service for you, we and our business partners may collect precise location data, including the real-time geographic location of your computer or device if you have enabled location services on your device.
Email Interconnectivity and Website Interactions. When you visit and navigate our websites, use our applications or third-party sites, or open our emails, we may collect technical information about your use of our site including IP address, device identifier, and viewing information.
Financial Information. If you visit our stores, our vendor(s) may collect your name, credit or debit card number, and other information related to payment for goods. We may also collect financial information from our farmer-owners in order to process payments.
Employment Information. When you apply for a job through our Careers page, we may collect information that you submit on an application, including, but not limited to, your name, address, phone number, email address, employment history, education level, and demographic information.
Company Contacts. We collect the name and contact information of individuals associated with our customers, farmer-owners, and consumers with whom we may interact.

How do we collect information from you?

Direct Collection

We collect much of the information listed above directly from you. This includes information such as registration information, contact information, user submissions, and public postings. If you do not want to share your information, you can choose not to participate in the particular service or activity that collects the information from you. By providing us your personal information or by using our websites or applications, you consent to our collection, use, and sharing of personal information as described in this Privacy Notice.

Automatic Collection – Cookies and Other Technologies

We use technologies (e.g., cookies or clear GIFs) to automatically collect certain information when you browse a DFA website, read pages, or download information. “Cookies” are small pieces of information that a website sends to a computer’s hard drive while a website is viewed. “Clear GIFs” are small, transparent graphic images placed on a website that can track user actions on the website.

We’ll automatically collect and store: (i) the Internet domain and Internet protocol (IP) address (the number that is automatically assigned to your computer but does not identify you individually) from which you accessed that DFA website; (ii) the type of browser and operating system being used to access the DFA website; and (iii) the date and time of the access to the DFA website. This information is used to gather analytics, improve our websites, and to aid in troubleshooting site problems.

We may let third parties place tracking technologies on our website that collect analytics, record how you interact with our website, or allow us to participate in behavior-based advertising. This means that a third-party may use tracking technologies to collect information about your use of our website so that they can report analytics to us or provide advertising about products and services tailored to your interests. That third-party might also collect information over time and across different websites in order to serve advertisements on our website or other websites.

Depending on which of our websites you visit, cookies may deploy automatically or may require you to opt-in before they deploy. For more information on the cookies we use, or to opt-out of these types of cookies, you may review the cookie settings within the Manage Preferences link on the home page of the website you are visiting.

From Other Sources

We may also collect information about you through our affiliates, third parties, social media, or publicly available sources. For example, we may engage third parties to run campaigns, sweepstakes, or monitor our contact forms.

How do we use your information?

We use personal information that we collect to deliver, personalize, and improve our products and services, as well as to understand how you interact with DFA. In addition to uses described elsewhere in this Privacy Notice, we may also use your personal information to:

Notify you of other products or services available from DFA;
Enable you to participate in online transactions;
Personalize online content so that it applies to you and your interests;
Provide you with advertising based on your interests and online activities, or other interactions with DFA;
Compile, analyze, and do research on our users’ demographics and behavior;
Detect, investigate, and prevent activities that may violate our policies or be illegal;
Deliver the information, programs, products, and/or services you request;
Evaluate and respond to your inquiries and submissions;
Provide you with customer support and membership benefits;
Communicate with you through various channels, including postal mail, email, telephone, applications, online chats, in person, and social media;
Process your payments and account adjustments;
Create and manage your membership and account registrations;
Evaluate and improve our products, services, memberships, benefits, digital services, and other operations (e.g., developing and analyzing new or revised products and services; performing market research and data analytics; creating and applying data models; and assessing the effectiveness of our websites, applications, communications, advertising, and marketing programs);
Evaluate your employment application(s) and contact you regarding potential employment;
Protect against and prevent fraud and unauthorized transactions, investigate complaints and claims, and provide other security protections;
Comply with and enforce applicable legal obligations, our policies, and our terms and conditions; or
Perform other business functions consistent with our mission and to serve our membership.

We use and share location data only to provide and improve our services.

With whom does DFA share my information?

Except as described in this Privacy Notice, we will not disclose your personally identifiable information unless we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under the circumstances described below. These are some, but not all, of the ways that your information may be disclosed:

Service Providers

We occasionally hire other companies to provide services on our behalf, including packaging, delivering, mailing, website development and operation, sending postal mail or email, analyzing website use, processing payments, or processing data.

Data in the Aggregate

Some information we process is “deidentified,” meaning that it cannot reasonably identify, relate to, describe, be capable of being associated with, or be linked, to a particular individual. To the extent that we maintain and use deidentified information, we will not attempt to reidentify the information, except for the purpose of determining whether our deidentification processes satisfy our legal obligations.

Other

We may also disclose your personal information when we believe disclosure is necessary (i) to investigate, prevent, or take action regarding illegal activity, suspected fraud, or other wrongdoing; (ii) to protect and defend the rights, property, or safety of our organization, our customers, our farmer-owners, our volunteers, our employees, our websites and application users, or others; (iii) to enforce our Terms of Use or other agreements or policies; (iv) and for other purposes as permitted by law.

We may share information within DFA. As we continue to develop our business, we may buy or sell businesses or assets. In the event of a transaction involving the sale of some or all of DFA’s businesses, customer and site visitor information may be one of the transferred assets and may be disclosed in connection with negotiations relating to a proposed transaction. In such case, the transferred information may become subject to different privacy practices.

We may also ask if you would like us to share your information with other unaffiliated third parties who are not described elsewhere in this Privacy Notice.

How long do we retain your information?

We retain your personal information for only as long as necessary to fulfill the purposes outlined in this Privacy Notice, including for the purposes of satisfying any legal or reporting requirements, unless a longer retention period is required or permitted by law. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure of the information, the purpose for which we obtained the information, and whether we can achieve those purposes through other means, as well as applicable legal requirements.

What security precautions are in place to protect against the loss, misuse, or alteration of my information?

We use administrative, technical, and physical security measures designed to protect personal information against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. Despite our safeguards, however, no website, application, or information system can ever be completely secure, so we cannot guarantee that the use of our systems, websites, or applications will be completely safe or secure. Your DFA account information and/or DFA profile is password-protected so that only you (or others that you authorize) have access to this personal information. We use SSL encryption technology for credit card numbers, bank account numbers, and passwords. Remember to sign out of your DFA account and close your browser window when you have finished your work.

Except as described in this Privacy Notice, our websites do not use security encryption measures. Information that you disclose via use of a DFA website (as with any site that is non-secure), by posting a message, or using e-mail, could potentially be collected and used by others. This may result in unsolicited messages from third parties or use of that information by third parties for their own purposes, legal or illegal. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or from our services, and you do so at your own risk. Once we receive your transmission, we use commercially reasonable efforts to ensure its security on our systems.

In the event that we are required by law to inform you of a breach of your personal information, we may notify you electronically, in writing, or by telephone, if permitted to do so by law.

Choice / Opt-out

To ensure that you will not receive recurring marketing or other information from us unless you choose to, we will provide you with simple instructions on each marketing email from DFA for you to let us know that you have chosen to stop receiving such emails from us.

Accessibility

If you are visually impaired, you may access this notice by visiting our website and accessing your privacy rights through your browser’s audio reader.

Your Privacy Rights

Residents of some jurisdictions may have certain additional rights. Please note, not all of the rights described below are absolute, and they do not apply in all circumstances. In some cases, we may limit or deny your request because the law permits or requires us to do so, or if we are unable to adequately verify your identity. We will not discriminate against individuals who exercise their privacy rights under applicable law.

Access to Your Personal Information

You may request access to your personal information, and the confirmation of our processing of your personal information, by contacting us at the address described below. In some limited circumstances, you may also request to receive access to your data in a portable, machine-readable format. If required by law, upon request, we will grant you reasonable access to the personal information that we have about you. Note that California residents may be entitled to ask us for a notice describing what categories of personal information (if any) we share with third parties or affiliates for direct marketing.

Deletion of Your Personal Information

You may request that we delete your personal information by contacting us at the address described below. If required by law we will grant a request to delete information, but you should note that in many situations we must keep your personal information to comply with our legal obligations, resolve disputes, enforce our agreements, or for another one of our business purposes. Please contact us using the information below.

Right to Correct Information

We rely on you to update and correct your personal information. You may ask us to correct information that is inaccurate or incomplete. Note that we may keep historical information in our backup files as permitted by law.

Opt-Out of Targeted Advertising

You may opt-out of online tracking based targeted advertising (e.g., cookies) by clicking the Manage Preferences link on the home page of the website you are visiting or the “Do Not Share” link on our homepage.

Submitting a Request

You may exercise the rights described above by contacting us as indicated in the “Contact Information” section below. If you disagree with how we handled a request, you may appeal our decision by contacting us with the subject line “Appeal.”

Note that, as required by law, we will require you to prove your identity. We may verify your identity by phone call or email. Depending on your request, we will ask for information such as your name, the last item you purchased from us, or the date of your last purchase from us. We may also ask you to provide a signed declaration confirming your identity. Following a request, we will use reasonable efforts to supply, correct, or delete personal information about you in our files.

In some circumstances, you may designate an authorized agent to submit requests to exercise certain privacy rights on your behalf. If you are an authorized agent submitting a request on behalf of an individual, you must attach their written permission indicating that you are able to act on another person’s behalf.

Do Not Track

Do Not Track (“DNT”) is a privacy preference that users can set in their web browsers. While the United States Federal Trade Commission has endorsed DNT, our websites do not support DNT codes. Our websites limit tracking to the internal uses described above, including in connection with aggregated data. Our websites do not track your use across multiple websites. However, when we link to other websites not operated by DFA, these other websites may track your activity in different ways. Please review their privacy notices to understand how you may be tracked.

Children’s Privacy Practices

DFA does not directly and knowingly collect personal or non-personal information about or from children under the age of 13 through our websites, nor does DFA utilize any method of acquiring or verifying the age of visitors to our websites. When DFA collects information about children under the age of 16 in other contexts, it is only with the express permission of their parent or guardian. DFA does not sell personal information, including of children under 16. If a parent requests a review of information their child may have submitted, then DFA will make every reasonable effort to honor that request. In order to request a review or deletion of personal information your child may have submitted to DFA, please contact us using the information below. DFA is not responsible for the privacy practice of and use of children’s personal information by websites that DFA doesn’t operate and this Privacy Notice does not apply to those linked sites.

Site Links

DFA may establish relationships with business partners that allow visitors to our websites to link directly to websites operated by these partners. DFA is not responsible for the content or privacy practice of third-party websites that may be linked from any DFA website. These links are meant for your convenience only and do not constitute sponsorship, endorsement or approval by DFA of the content, policies, or practices of those third-party sites, or any products or services which may be offered through that third-party website. If you connect to another party’s website through a link on one of our websites, you should read that website’s privacy notice to determine its privacy practices regarding the use of such website.

Who to contact with questions or concerns about our about our privacy notice?

If there is something you do not understand about this Privacy Notice and/or our privacy practices, if you need to access this Privacy Notice in a different form due to a disability, or to exercise any rights, please feel free to contact us at:

PRIVACY@DFAMILK.COM

TOLL-FREE: 833.852.2020

Additional Information for California Residents

California Civil Code Sections 1798.115(c), 1798.130(a)(5)(c), 1798.130(c), and 1798.140 indicate that organizations should disclose whether certain categories of information are collected, “sold”, or transferred for an organization’s “business purpose” (as those terms are defined under California law). You can find a list of the categories of information that we collect and share below. Please note that because this list is comprehensive it may refer to types of information that we share about people other than you. We do not discriminate against California residents who exercise any of their rights described in this Privacy Notice.

California Shine the Light

If you would like more information concerning the categories of personal information (if any) we share with third parties or affiliates for those parties to use for direct marketing, please submit a written request to us using the information in the Who To Contact With Questions or Concerns About Our Privacy Notice section above.

Notice of Collection

The table below describes the categories of personal information we collect, disclose for a business purpose, “sell”, and/or “share” (as those terms are defined by California law). Please note, in addition to the recipients identified below, we may disclose any of the categories of personal information we collect with government entities, as may be needed to comply with law or prevent illegal activity. We do not “sell” your personal information for money. As discussed elsewhere in the Privacy Notice, we use cookies and similar tracking technologies for purposes of targeted advertising. For more information, please see the Indirect Collection: Cookies and Other Technology section of the Privacy Notice. For details regarding how we use personal information, please see the How Do We Use Your Information section of the Privacy Notice. For information regarding how long we retain personal information, please refer to the How Long Do We Retain Your Information section of the Privacy Notice.

Category of Personal Information	Disclosures for a Business Purpose	Sharing for Cross-Context Behavioral Advertising
Identifiers – this may include real name, alias, postal address, unique personal identifier, online identifier, email address, account name, or other similar identifiers	Affiliates or subsidiaries Business partners Data analytics providers Data brokers Internet service providers Joint marketing partners Operating systems and platforms Other Service Providers Payment processors and financial institutions Professional services organizations, this may include auditors and law firms Social networks	Advertising networks
Government Issued Identification – this may include social security number, driver’s license number, state issued identification number, or passport number	Affiliates or subsidiaries Business partners Payment processors and financial institutions Professional services organizations, this may include auditors and law firms
Financial Information – this may include bank account number, credit card number, debit card number, and other financial information	Affiliates or subsidiaries Business partners Payment processors and financial institutions Professional services organizations, this may include auditors and law firms
Characteristics of protected classifications – this may include age, sex, race, ethnicity, physical, or mental handicap, etc.	Affiliates or subsidiaries Business partners Data analytics providers Data brokers Internet service providers Joint marketing partners Operating systems and platforms Other Service Providers Payment processors and financial institutions Professional services organizations, this may include auditors and law firms Social networks	Advertising networks
Commercial information – this may include information about products or services purchased, obtained, considered, or other purchasing or consuming histories or tendencies	Affiliates or subsidiaries Business partners Payment processors and financial institutions Professional services organizations, this may include auditors and law firms	Advertising networks
Internet or other electronic network activity information – this may include browsing history, search history, and information regarding an individual’s interaction with an internet website, application, or advertisement	Affiliates or subsidiaries Business partners Data analytics providers Data brokers Internet service providers Joint marketing partners Operating systems and platforms Other Service Providers Payment processors and financial institutions Professional services organizations, this may include auditors and law firms Social networks	Advertising networks
Inferences drawn from any of the information listed above	Affiliates or subsidiaries Business partners Data analytics providers Data brokers Internet service providers Joint marketing partners Operating systems and platforms Other Service Providers Payment processors and financial institutions Professional services organizations, this may include auditors and law firms Social networks	Advertising networks
Additional categories of personal information described in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) – this may include signature, physical characteristics, or description, insurance policy number	Affiliates or subsidiaries Business partners Data analytics providers Data brokers Internet service providers Joint marketing partners Operating systems and platforms Other Service Providers Payment processors and financial institutions Professional services organizations, this may include auditors and law firms Social networks	Advertising networks

California Sensitive Information Disclosure

We collect the following categories of sensitive personal information (as defined under California law): social security number, precise geolocation, and financial information. This information is collected in order to process transactions, comply with laws, manage our business, or provide you with services. Note that we do not use such information for any purposes that are not identified within the California Privacy Rights Act Section 1798.121. We do not “sell” or “share” sensitive personal information for purposes of cross-context behavioral advertising.