TRUMOO® DEBUTS STAR WARS™ BLUE MILK AHEAD OF MAY THE 4TH
Brand News

TRUMOO® DEBUTS STAR WARS™ BLUE MILK AHEAD OF MAY THE 4TH

Star Wars fans can find the special-edition milk with Star Wars-inspired packaging just in time for May the 4th 

DALLAS, Texas – April 22, 2024 – TruMoo®, a farmer-owned brand from Dairy Farmers of America (DFA), in collaboration with Lucasfilm, is releasing Star Wars™ TruMoo® Blue Milk, inspired by Star Wars: Galaxy’s Edge®, to local dairy aisles. This exciting collaboration not only offers a taste inspired by a galaxy far, far away, but also harnesses the power of protein-packed, real-dairy milk with 8 grams of protein per 8 fluid oz. serving to fuel adventures of all kinds. 

Fans were first introduced to blue milk in Star Wars: A New Hope and could delight in the blue beverage at Star Wars: Galaxy’s Edge® in Disney parks, but now for the first time, fans can enjoy a new take with Star Wars™ TruMoo® Blue Milk, a delicious, vanilla flavored low-fat milk available for a limited time in most major markets. 

“TruMoo is all about fun and flavor, so we’re always looking for new and innovative ways to bring the joys of flavored milk from our family farms to families across the country,” said Rachel Kyllo, Senior Vice President of Innovation and Marketing for DFA Dairy Brands. “With the mass cross-generational appeal that the Star Wars franchise offers, we’re excited to see fans of all ages indulging in this delicious beverage that’s also a good source of protein for strong muscles.” 

The Star Wars™ TruMoo® Blue Milk comes in half gallons and can be found in the dairy section at select retailers in most major markets as well as Door Dash in select locations. Star Wars™ TruMoo® Blue Milk will be purchasable while supplies last through July 2024. 

To learn more about the new Star Wars™ TruMoo® Blue Milk, including interactive trivia, crafts, recipes and where to find TruMoo Blue Milk products near you, visit starwarsmilk.com. 

Lucasfilm, the Lucasfilm logo, Star Wars and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd. 

About TruMoo®

TruMoo is all about making the most of childhood fun with their Truly MOOlicious™ chocolate, strawberry and limited-edition flavored milk products. TruMoo is the best way to add flavor to your day and the most delicious moo’d booster on the market. Plus, all TruMoo flavored milk products provide essential vitamins and nutrients. TruMoo is a farmer-owned brand of Dairy Farmers of America (DFA), a national dairy cooperative owned by more than 10,000 family dairy farmers. For more information, visit trumoo.com. 

*The Star Wars milk from TruMoo features the Star Wars check. To learn more, visit starwarscheck.com.