Introducing TruMoo® Protein
New Whole Chocolate Milk Packed with 13 Grams of Protein, Lactose Free and Zero Added Sugar
- TruMoo® introduces TruMoo Protein, a whole chocolate milk with 13 grams of protein, zero added sugar, and lactose free.
- Made with real dairy milk and an innovative milk protein concentrate, TruMoo Protein delivers 50% more protein than regular chocolate milk without compromising on taste or texture.
- Available in 48-ounce ESL bottles and 64-ounce fresh bottles at major retailers nationwide, including Target, Walmart, and select regional chains.
Kansas City, Kan. (April 8, 2025) – TruMoo®, a farmer-owned brand from Dairy Farmers of America (DFA), is launching TruMoo Protein whole chocolate milk, a new higher protein and lower sugar innovation with all the rich and creamy taste of regular chocolate milk.
Designed to appeal to consumers who seek added benefits from their beverages, TruMoo Protein provides 13 grams of protein, which is 50 percent more protein than regular chocolate milk and no added sugar.
“We know that many consumers today are interested in increasing protein consumption and reducing sugar intake,” says Rachel Kyllo, chief marketing officer of Dairy Brands at Dairy Farmers of America. “TruMoo Protein provides these benefits while delivering the same great taste that TruMoo chocolate milk fans love.”
Made with real dairy milk, TruMoo Protein is lactose free and naturally delivers eight grams of complete protein from dairy, plus five more grams from an innovative milk protein concentrate, which adds dairy goodness without the gritty texture that can accompany high-protein beverages.
Kyllo adds, “We hope both kids and adults will enjoy this protein-packed chocolate milk, which is delicious on its own as a snack or treat, but can also be used to punch up the protein for post-workout options like smoothies or overnight oats.”
TruMoo Protein will be available in 48-ounce extended shelf-life (ESL) bottles as well as 64-ounce fresh bottles. The products will be sold at most Target stores nationwide and select west coast and northeast area retailers, including Albertson’s, Shaw’s, Market Basket, Walmart and Stop & Shop. For more details or where to find TruMoo products near you, visit trumoo.com.
About TruMoo®
TruMoo is all about making the most of childhood fun with their Truly MOOlicious™ chocolate, strawberry and limited-edition flavored milk products. TruMoo is the best way to add flavor to your day and the most delicious moo’d booster on the market. Plus, all TruMoo flavored milk products provide essential vitamins and nutrients. TruMoo is a farmer-owned brand of Dairy Farmers of America (DFA), a leading global dairy cooperative owned by 9,500 family dairy farmers. For more information, visit www.trumoo.com.