DIRECT COLLECTION
We collect much of the information listed above directly from you when you submit it on our Websites. This includes information such as registration information, contact information, user submissions, and public postings. If you do not want to share your information, you can choose not to participate in the particular service or activity that collects the information from you. By providing us your personal information or by using our Websites or applications, you consent to our collection, use, and sharing of personal information as described in this Privacy Policy.
INDIRECT COLLECTION - COOKIES AND OTHER TECHNOLOGY
Our web server automatically collects certain information whether you browse a DFA Website, read pages or download information. We’ll automatically collect and store: (i) the Internet domain and Internet protocol (IP) address (the number that is automatically assigned to your computer but does not identify you individually) from which you accessed that DFA Website; (ii) the type of browser and operating system being used to access the DFA Website; and (iii) the date and time of the access to the DFA Website. This information is used to track the number of visitors in non-personally identifiable form, make our Websites more useful to the visitors and to aid in troubleshooting site problems. Except as described in this Privacy Policy, DFA does not track or record information about specific individuals and their visit(s) to our Websites.
As a part of offering and providing customizable and personalized services, we use cookies and other online tracking technologies to store and sometimes track information about you and your use of our Websites. We may use these technologies to:
- Provide you with personalized content based on your use of our Websites;
- Enable you to more easily use our Websites by remembering and using contact information, purchasing information, and registration information;
- Evaluate, monitor and analyze the use of our Websites and its traffic patterns to help improve our Websites and services; and
- Assist us with ad reporting functions, such as to learn which ads are bringing users to our Websites and which links our users are following.
A “cookie” is a small text file that is placed on your hard drive in order to allow our server to identify your computer. It is not a computer program and has no ability to read data residing on your computer or instruct it to perform any step or function. By assigning a unique data element to each visitor, a website is able to recognize repeat users, track usage patterns and better serve you when you return to that site. The cookie does not extract other personal information about you, such as your name or address. Most browsers provide a simple procedure that will enable you to control whether you want to receive cookies by notifying you when a website is about to deposit a cookie file.
INDIRECT COLLECTION – THIRD-PARTY ANALYTICS SERVICES
We may employ over time various analytics and marketing services to enable us to track your online behavior, including Google Display Advertising. In some instances, these services may use your IP address or other technology (where you have registered with us) to identify you as a user and match your activity with your member profile in DFA’s customer relationship management system. This tracking enables us to understand your activity across our Websites. We may use this utilization information to market DFA services and products to you but will not share this information with other parties for their marketing purposes.