Privacy Policy

Last Modified: September 1, 2018

Dairy Farmers of America, Inc. (together with its subsidiaries, affiliates, and/or other related companies, "DFA", "we", “our” or "us") is committed to safeguarding your privacy on our Websites (as defined herein). This DFA Privacy Policy (this “Privacy Policy”) is a part of the Terms of Use for www.dfamilk.com, and also applies to any of our subdomain websites that link to this Privacy Policy (each, a “DFA Website”, and collectively, our “Websites”). We use this Privacy Policy to describe our privacy practices.

This Privacy Policy does not apply to products or services provided, or information obtained, other than through our Websites (for example, when you contact us by telephone or through the mail). In addition, where noted in connection with a specific product or service on a DFA Website, there may be additional elements of our privacy practices that are applicable in connection with that particular product or service (which will be noted on the DFA Website offering such product or service).

We may revise and update this Privacy Policy from time to time in our sole discretion without notice. All changes shall be effective immediately when we post to our Websites. It is your obligation to check this page often for revisions to this Privacy Policy.

WHAT INFORMATION DOES DFA COLLECT FROM YOU?

We collect information through our Websites in several ways. Some of the information we collect is personal to you, primarily information that you provide to us (such as when you become a member or register to receive a communication from us). Other information is anonymous, aggregated or otherwise does not directly identify you. We collect the following categories of information:

  • During registration, we ask for your contact information such as name, email address, mailing address, and phone number. If you are a DFA member, we ask for your DFA Member User ID and related password.
  • When you report a problem with a DFA Website or service, we will collect contact information along with a description of your problem.
  • When you contact us via the company email address, we will collect your contact information and any information you include in your email.
  • When you order a product from us we ask for transaction information including your shipping address, phone number, email address and payment information.
  • When you ask us for a customized product quote, we collect contact information and information about your product interests.
  • When you post a review about one of our products, we will collect your contact information and any information you include in your review.
  • To customize our service for you, we and our business partners may collect precise location data, including the real-time geographic location of your computer or device if you have enabled location services on your device.
  • When you visit and navigate our Websites, use our applications or third-party sites, or open our emails, we may collect technical information about your use of our site including IP address, device identifier, and viewing information.

HOW DO WE COLLECT INFORMATION FROM YOU?

Direct Collection

We collect much of the information listed above directly from you when you submit it on our Websites. This includes information such as registration information, contact information, user submissions, and public postings. If you do not want to share your information, you can choose not to participate in the particular service or activity that collects the information from you. By providing us your personal information or by using our Websites or applications, you consent to our collection, use, and sharing of personal information as described in this Privacy Policy.

Indirect Collection – Cookies and Other Technology

Our web server automatically collects certain non-personal information whether you browse a DFA Website, read pages or download information. We’ll automatically collect and store: (i) the Internet domain and Internet protocol (IP) address (the number that is automatically assigned to your computer but does not identify you individually) from which you accessed such DFA Website; (ii) the type of browser and operating system being used to access the DFA Website; and (iii) the date and time of the access to the DFA Website. This information is used to track the number of visitors in non-personally identifiable form, make our Websites more useful to the visitors and to aid in troubleshooting site problems. Except as described in this Privacy Policy, DFA does not track or record information about specific individuals and their visit(s) to our Websites.

As a part of offering and providing customizable and personalized services, we use cookies and other online tracking technologies to store and sometimes track information about you and your use of our Websites. We may use these technologies to:

    • Provide you with personalized content based on your use of our Websites;
    • Enable you to more easily use our Websites by remembering and using contact information, purchasing information, and registration information;
    • Evaluate, monitor and analyze the use of our Websites and its traffic patterns to help improve our Websites and services; and
    • Assist us with ad reporting functions, such as to learn which ads are bringing users to our Websites and which links our users are following.

A “cookie” is a small text file that is placed on your hard drive in order to allow our server to identify your computer. It is not a computer program and has no ability to read data residing on your computer or instruct it to perform any step or function. By assigning a unique data element to each visitor, a website is able to recognize repeat users, track usage patterns and better serve you when you return to that site. The cookie does not extract other personal information about you, such as your name or address. Most browsers provide a simple procedure that will enable you to control whether you want to receive cookies by notifying you when a website is about to deposit a cookie file.

Indirect Collection – Third-Party Analytics Services

We may employ over time various analytics and marketing services to enable us to track your online behavior, including Google Display Advertising. In some instances, these services may use your IP address or other technology (where you have registered with us) to identify you as a user and match your activity with your member profile in DFA's customer relationship management system. This tracking enables us to understand your activity across our Websites. We may use this utilization information to market DFA services and products to you but will not share such information with other parties for their marketing purposes.

HOW DO WE USE YOUR INFORMATION?

We use most of the information that is collected through your use of our Websites to improve our Websites and provide you with the best possible experience on our Websites. We use this information to determine which portions of our Websites are of the most interest to our users and how we can change our Websites to improve the experience of our users. In addition, by using the information we collect, we can provide you with an easy to use and readily available forum to purchase products from DFA and its related businesses.

We may also use your personal information to:

  • Notify you of other products or services available from DFA;
  • Enable you to participate in online transactions;
  • Personalize online content so that is applies to you and your interests;
  • Provide you with advertising based on your interests and online activities, or other interaction with DFA;
  • Make our products, services, and Websites better;
  • Compile, analyze and do research on our users’ demographics and behavior
  • Detect, investigate and prevent activities that may violate our policies or be illegal;
  • Deliver the information, programs, products and/or services you request;
  • Evaluate and respond to your inquiries and submissions;
  • Provide you with customer support and membership benefits;
  • Communicate with you through various channels, including postal mail, email, telephone, applications, online chats, in person, and social media;
  • Process your payments and account adjustments;
  • Create and manage your membership and account registrations;
  • Evaluate and improve our products, services, memberships, benefits, digital services, and other operations (e.g., developing and analyzing new or revised products and services; performing market research and data analytics; creating and applying data models; and assessing the effectiveness of our Websites, applications, communications, advertising, and marketing programs);
  • Evaluate your employment applications and contact you regarding potential employment;
  • Protect against and prevent fraud and unauthorized transactions, investigate complaints and claims, and provide other security protections;
  • Comply with and enforce applicable legal obligations, our policies, and our terms and conditions; and
  • Perform other business functions consistent with our mission and serve our membership.

We use and share location data only to provide and improve our service.

WITH WHOM DOES DFA SHARE MY INFORMATION?

Except as described in this Privacy Policy, we will not disclose your personally identifiable information unless we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under the circumstances described below. These are some of the ways that your information may be disclosed:

Service Providers

We occasionally hire other companies to provide limited services on our behalf, including packaging, delivering, or mailing, website development and operation, sending postal mail or email, analyzing website use, processing payments, and processing data. We will only provide those companies the information they need to deliver the service, and they are contractually prohibited from using that information for any other reason.

Data in the Aggregate

We may disclose “blinded” or aggregated data and user statistics to prospective partners and other third parties. Blinded data is data that does not identify an individual person.

Other

We also may disclose your information in special cases. For example, when we believe that we must disclose information to identify, contact or bring legal action against someone who may be violating our Terms of Use, or may be causing injury to or interference with our rights or property, other Website users or customers and their information, or anyone else who may be harmed by such activities. DFA and our service providers may disclose, access or monitor your personal information when we believe in good faith that the law requires it and for administrative and other purposes that we deem necessary to maintain, service and improve our products and services and our information security.

We also may disclose your personal data when we believe disclosure is necessary (i) to investigate, prevent, or take action regarding illegal activity, suspected fraud, or other wrongdoing; (ii) to protect and defend the rights, property, or safety of our organization, our members, our volunteers, our employees, our Websites and application users, or others; and (iii) to enforce our terms of use or other agreements or policies.

As we continue to develop our business, we may buy or sell businesses or assets. In such transactions, confidential customer information generally is one of the transferred business assets. In the event of a transaction involving the sale of some or all of DFA’s businesses, customer and site visitor information may be one of the transferred assets and may be disclosed in connection with negotiations relating to a proposed transaction. In such case, the transferred information may become subject to a different privacy policy.

HOW DOES DFA PROTECT FINANCIAL-RELATED INFORMATION?

Keeping your personal financial information private is very important to us. We do not sell information provided by our users, whether financial or otherwise. Financial information may be shared by us in connection with products or services that you have requested. For example, when you make a purchase on our website, we will transfer your credit card number, bank account number or other personal information to the appropriate credit card company or bank in order to process any online payments. Any user statistics that we may provide to prospective partners regarding financial matters are provided in the aggregate only and do not include any personally identifiable information about any individual user. We do not otherwise share financial information about you.

WHAT SECURITY PRECAUTIONS ARE IN PLACE TO PROTECT AGAINST THE LOSS, MISUSE, OR ALTERATION OF MY INFORMATION?

We use administrative, technical, and physical security measures designed to protect personal data against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. Despite our safeguards, however, no website, application, or information system can ever be completely secure so we cannot guarantee that the use of our systems, Websites, or applications will be completely safe or secure.

Your DFA account information and/or DFA profile is password-protected so that only you (or others that you authorize) have access to this personal information. We use SSL encryption technology for credit card numbers, bank account numbers and passwords. Remember to sign out of your DFA account and close your browser window when you have finished your work. This is to ensure that others cannot access your DFA account by using your computer when you are away from it.

Because information sent through the Internet travels from computer to computer throughout the world, when you give us information, that information may be sent electronically to servers outside of the country where you originally entered the information. By using our Websites, you consent to this collection of, transfer and storage of this information for the purposes described in this Privacy Policy. Except as described in this Privacy Policy, our Websites do not use security encryption measures. Information that you disclose via use of a DFA Website (as with any site that is non-secure), by posting a message or using e-mail, potentially could be collected and used by others. This may result in unsolicited messages from third parties or use of such information by third parties for their own purposes, legal or illegal. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or from our services, and you do so at your own risk. Once we receive your transmission, we use commercially reasonable efforts to ensure its security on our systems.

CHOICE/OPT-OUT

To ensure that you will not receive recurring marketing or other information from us unless you choose to, we will provide you with simple instructions on each marketing email from DFA for you to let us know that you have chosen to stop receiving such emails from us.

WHAT ELSE SHOULD I KNOW ABOUT MY PRIVACY?

Please keep in mind that whenever you voluntarily disclose information online, that information may be accessible to other customers and users. Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you are online.

When you or we end your customer relationship with us, we will treat the information we have about you in the same way that we treat the information of existing customers.

YOUR CALIFORNIA PRIVACY RIGHTS

California Civil Code Section 1798.83 permits our visitors who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to or write us at:

Dairy Farmers of America, Inc.
Attn: Renee Cool
1405 N. 98th Street
Kansas City, KS 66111
E-mail: valueintegrity@dfamilk.com
Make sure to state that you are a California Resident.

DO NOT TRACK

Do Not Track (“DNT”) is a privacy preference that users can set in their web browsers. While the United States Federal Trade Commission has endorsed DNT, our Websites do not support DNT codes. However, except in the case of analytics cookies and other features of Google Display Advertising described above, our Websites limit tracking to the internal uses described above, including in connection with aggregated data. Except in the case of analytics cookies and other features of Google Display Advertising described above, our Websites do not track your use across multiple websites. However, when we link to other websites not operated by DFA, these other websites may track your activity in different ways. Please review their privacy policies to understand how you may be tracked.

CHILDREN’S PRIVACY POLICY

DFA does not directly and knowingly collect personal or non-personal information about or from children under the age of 13 through our Websites nor does DFA utilize any method of acquiring or verifying the age of our Websites visitors. Thus, DFA typically retains no known information about children. However, if a parent requests a review of information their child may have submitted, then DFA will make every reasonable effort to honor that request. In order to request a review or deletion of personal information your child may have submitted to dfamilk.com, please e-mail valueintegrity@dfamilk.com or call 816-801-6455. DFA is not responsible for the privacy practice of and use of children’s personal information by websites that DFA doesn’t operate and this policy does not apply to those linked sites.

SITE LINKS

DFA may establish relationships with business partners that allow visitors to our Websites to link directly to websites operated by these partners. DFA is not responsible for the content or privacy practice of third party websites that may be linked from any DFA Website. These links are meant for your convenience only and do not constitute sponsorship, endorsement or approval by DFA of the content, policies or practices of such sites nor any products or services which may be offered through that third-party website. If you connect to another company’s website through a link on one of our Websites, you should read that company’s privacy policy to determine its privacy practices regarding the use of its website.

WHO TO CONTACT WITH QUESTIONS OR CONCERNS ABOUT OUR PRIVACY POLICY?

If there is something you do not understand about this Privacy Policy and/or our privacy practices, please feel free to contact us at:

Dairy Farmers of America, Inc.
Attn: Renee Cool
1405 N. 98th Street
Kansas City, KS 66111
E-mail: valueintegrity@dfamilk.com