John owns and operates H.A.W. Farms with his wife, Holly, and son, Luke. First-generation farmers, the Woelbers grow 1,000 acres of feed and raise their own replacements on their 2,800-cow operation. John previously served as vice president of the New Mexico Dairy Producers Board. The Woelbers were named New Mexico Farm Family of the Year in 2014 and were honored with the VIVA Award from the New Mexico Association of Commerce and Industry in 2006.