Bruce is a fifth-generation farmer and has been dairying since 1980. In partnership with his wife, Teresa, their son, Brandon, and his wife, Rachel, Bruce milks 50 cows and grows corn, soybeans and alfalfa on 350 acres. Bartley Dairy Farm, which has been in the family since 1849, also raises its own replacements. Bruce currently serves as a director on the Pennsylvania Dairy Promotion Program board. Bartley Dairy Farm was recognized as a 2014 Dairy of Distinction by the Northeast Dairy Farm Beautification Program.