Joe, his wife, Carol, and their two sons, Trey and Charlie, milk about 100 registered Holsteins and registered Jerseys on their family farm, Bratcher Dairy. Joe purchased the dairy in 2014 when his parents retired. Joe and Carol are both third-generation dairy farmers and also exhibit cows at the local, state and national levels. Joe is a member of Farm Bureau, St. Sylvester Catholic Church and is current chairman of the Kentucky Holstein Cattle Club. He is passionate about making a positive difference in the dairy industry.