American Dairy Brands & Borden Cheese
10220 N. Ambassador Dr.
Kansas City, MO 64153
Phone number: 1-888-332-6455

Borden brings the dairy home™

DFA's American Dairy Brands division markets two of the United States' most recognized names in cheese - Borden™ and Elsie™. Serving markets across the nation, Dairy Farmers of America is proud to bring the fresh, wholesome goodness of the dairy home to consumers in every package of Borden Cheese.

Borden Cheese gives DFA retail presence. In 1998, DFA became the proud owners of the Borden brand license, as well as the processing facility in Plymouth, Wisconsin. Based in Kansas City, Missouri, DFA's American Dairy Brands division prides itself in offering high quality products. The product line for Borden Cheese includes Natural shreds, chunks, snack bars, slices, and string cheese; as well as Processed single-wrapped slices. The Borden product line provides a variety of flavors and sizes to meet a wide range of consumer needs.

In addition to the Borden brand, American Dairy Brands also introduced the KidBuilder line of products. KidBuilder products are fortified with calcium and 6 additional vitamins and minerals to provide nutritious options to busy families on the go. The KidBuilder product line includes single wrapped slices, and string cheese.

American Dairy Brands understands the importance of high quality packaging that helps sell products by providing strong visual impact on the retailer’s shelf. Borden’s signature bright red packages feature Elsie and the Borden logo to draw consumer attention and encourage purchase within the dairy case.

Borden Cheese Proceeds go to Dairy Farmers

Borden’s new fresh and engaging farmer-focused messaging and packaging places a greater emphasis that the Borden Cheese brand is owned by the Dairy Farmers of America. Elsie is proud that each time a package of Borden Cheese is purchased, consumers are supporting hard-working dairy farmers and their families.  Proceeds from the sale of Borden cheese products are returned to the nation’s hard-working dairy farmers who take pride in the bringing the best the dairy farm has to offer.
American Dairy Brands understands the importance of high quality packaging that helps sell products by providing strong visual impact on the retailer’s shelf.  Borden’s signature bright red packages feature the Borden logo, Elsie, and dairy farmer focused imagery and messaging to draw consumers attention and encourage purchase within the dairy case.

More Calcium than Other American Slices
American Dairy Brands strives to present the Borden brand as an innovator within the dairy case.  One example of this innovation is the fact Borden Singles have more calcium than other American slices. One Borden Singles has 40% of the recommended daily value of calcium.*

* % Calcium Daily Value (DV) per slice based on DV of 1,000mg

Elsie the Cow

Elsie was born in the 1930s, first appearing in medical journals extolling the virtues of milk. Americans quickly took to her kindly visage and she began appearing in national ads.  It was during the 1939 New York World’s Fair that visitors to the Borden exhibit so loved Elsie, the icon, that they demanded to meet the “real Elsie” and the first live Elsie the Cow was introduced.  By the 1940s, marketing surveys found Elsie was better known than Mickey Mouse, and a 1952 poll revealed that she was more recognizable than then-presidential candidate Robert Taft.  Elsie is on Advertising Age magazine’s list of top 10 advertising icons of the 20th Century.

New Borden Brand Products

For the last 150 years Borden has been a leading innovator in the dairy category. Borden has steadily expanded its line of cheese products with great success and has created a variety of new cheese flavors, shapes and sizes of the products.  In recent months, Borden also introduced several new cheese products into the expanding category including four new Shred Medley™ flavors – Tuscan Herb Italian, Southwestern Cheddar & Monterey Jack, Pesto Parmesan and Garden Blend, Borden 100 Calorie Sticks and Borden Natural Slice Stack Pack.

Borden 100 Calorie Sticks
A smart, filling way to satisfy the urge to snack with a wholesome, dairy snack

• Borden is the first to introduce 100 Calorie Snacks to the Cheese section
• Borden Pre-portioned cheese snacks are convenient and portable for today’s on-the-go lifestyle
• 100% natural and an excellent source of calcium and protein – Available in four flavors
• Pepper Jack
• Monterey Jack
• Mild Cheddar
• Sharp Cheddar

Borden Natural Slice Stack Pack

• 100% natural and an excellent source of calcium and protein
• Borden Natural Slice Stack Pack is available in four flavors
• Colby Jack
• Provolone
• Mild Cheddar
• Sharp Cheddar

Borden Shred Medleys
Your Secret Ingredient is the Bag

• Only shredded cheese with exclusive Season Sensations Pack™ inside each bag that lets you control how much seasoning to use
• Package provides easy, convenient, and creative meal solutions
• Four unique flavors combining gourmet blend of spices and seasonings with just the right cheeses
• Tuscan Herb
• 6-Cheese Italian Shredded Cheese
• Pesto Parmesan
• Mozzarella & Parmesan Shredded Cheese
• Southwestern Style
• Cheddar & Monterey Jack Shredded Cheese
• Garden Blend
• Colby & Monterey Jack Shredded Cheese

American Dairy Brands supports the Borden and KidBuilder brands
with www.Elsie.com by providing brand and product information, recipes, special promotions, Borden and Elsie news, and a special kid’s section to provide fun activities for kids. The great recipes and promotions keep consumers coming back to the site, which helps them maintain their connection to the Borden brand.