Series of Dairy Farmers of America Events Honored Dairy Month

June 30, 2009

Kansas City, Mo. -Throughout June, Dairy Farmers of America, Inc. (DFA) members and management participated in National Dairy Month activities across the nation to celebrate the hardworking men and women whose dedication and spirit keep the tradition of dairying alive.

National Dairy Month was established in 1937 to stimulate sales during June – a month when supply is traditionally up and demand begins to decline as schools let out. Today, the month is used to raise awareness about the nutritious benefits of dairy and the positive impact the dairy industry makes in the United States.

“Honoring our members’ tireless contributions to the dairy industry is a year-round celebration,” said Tom Camerlo, chairman of the DFA Board of Directors. “This year, National Dairy Month had a special meaning as we saluted dairy farmers who are standing strong despite one of the most difficult economic situations in history.”

Following is a summary of select DFA activities in celebration of National Dairy Month this year:

  • Through a partnership with Operation Care Package, more than 16,000 Sport Shake drinks were included in weekly care packages sent to more than 1,300 military men and women. The Joliet, Ill.-based organization ships 150 boxes each week to troops overseas. In addition to a case of Sport Shake, each package contained items such as snacks, personal hygiene items, clothing, games and letters of encouragement.
  • DFA member wives Debbie Brubaker and Monica Bowman organized a day-long dairy learning session at Callaway Elementary in Franklin County, Va. Nearly 300 children in pre-kindergarten through fifth grade rotated through interactive education stations and participated in dairy-focused classroom activities.
  • In New Mexico, local McDonald’s franchise owners John and Robyn Snowberger gave away more than 3,000 McCafe coffee drinks featuring up to 80 percent milk during June. Robyn, an honorary United Dairy Women member, helped organize the promotion at seven McDonald’s restaurants in Clovis, Portales, Roswell and Tucumcari.
  • A community celebration and open house at DFA’s Mideast Area offices helped raise awareness of the nutritious benefits of dairy products, the importance of the dairy industry to the local economy, and how farmers care for their land and animals.
  • At the Sigourney Farmers Market in Sigourney, Iowa, DFA members hosted an interactive booth, which provided information on the dairy industry, coloring book handouts for children and other fun dairy-themed items.
  • DFA supported various community breakfasts and events through sponsorships, staff volunteers and product donations. Events included the annual Jackson County Dairy Breakfast, held at the Frank and Kim Ponterio Farm near Melrose, Wis.; the Hopkins County Dairy Parade in Hopkins County, Texas; Dairy Day in Hereford, Texas; Dairy Fest in Stephenville, Texas; Dairy Breakfast in Comanche, Texas; and Dairy Fest in Clovis, N.M.