DFA Launches New Sport Shake Web Site

Features workout videos, fitness calculator and nutrition advice
October 17, 2007

Kansas City, Mo. - Dairy Farmers of America, Inc. (DFA), has launched a redesigned Web site for Sport Shake, the original energy milk shake. The new site, www.sportshake.com, promotes Sport Shake and features workout videos and nutrition tips designed to help consumers “shake up” their workouts.

“The new Web site is a great resource for people interested in nutrition and working out,” says Mark Korsmeyer, president of DFA’s Dairy Food Products Group. “Sport Shake is a nutritional beverage that boosts energy and contributes to a healthy lifestyle. This new site helps consumers make decisions about their health and their workout.”

Sport Shake has partnered with physical trainer and nutrition expert, PJ Stahl, who is featured in 18 exercise videos. He shares advice on a variety of exercises and stretches to maximize workouts and improve overall health. To access the videos, click on “Shake Up Your Workout” and “Workout Videos.”

The Web site includes 20 nutrition articles that help consumers choose a well-balanced diet and live a healthy lifestyle. Topics range from the benefits of drinking water and how to shop for healthy groceries, to how to make the best choices when dining out and the importance of taking a daily multi-vitamin. To read more, click on “Shake Up Your Workout” and “Tips and Calculators.”

A Sport Shake fitness calculator is another interactive feature on the site to help consumers know the correct amount of water, protein and carbohydrates they need in their daily diet. To use the calculator, click on “Shake Up Your Workout,” “Tips and Calculators” and “Protein Power.”

Sport Shake nutrition and purchasing information also is available on the new Web site.

Sport Shake is the original energy milk shake targeted to teens ages 13-18. Available in vanilla, chocolate and strawberry, the nutritional beverage tastes like a milkshake and provides nine times the protein, 30 times more calcium, more than two times the carbohydrates, and 15 times more potassium than the leading sports drink. Sport Shake provides what athletes need for pre- and post-workout cycles and is a natural way to fuel performance and replenish fatigued muscles.