DFA Goes Red For Women

February 14, 2011

KANSAS CITY, Mo. – While romance is the emotion typically associated with Valentine’s Day, Dairy Farmers of America, Inc. (DFA) is demonstrating another sentiment this year — community giving. Today, employees at DFA’s Kansas City and Mideast Area offices are taking part in national Wear Red Day to help raise funds and awareness for heart disease, the No. 1 killer of women.

“Community is a core value at DFA, and Wear Red Day is a fun and educational way to involve employees in our giving initiatives,” said Annette Regan, vice president of human resources. “This program also connects to our employee wellness program, which includes activities such as awareness campaigns, classes on healthy eating, weight loss challenges and employee physicals.”

The American Heart Association’s Wear Red Day is celebrated by thousands of companies every year. This is the second year that DFA in Kansas City is participating in the event. Proceeds will be combined with fundraising activities surrounding the 2011 Heart Walk in Kansas City, which DFA participates in each May. The goal is to raise $5,000 for the Kansas City chapter of the American Heart Association this year.

The Mideast Area is participating for the first time and is using donations to fund its local American Heart Association chapter.

Employees will receive a signature Go Red for Women pin signifying each $5 contribution, and celebrate Valentine’s Day by wearing red attire and jeans.

Like all of DFA’s charitable activities, Wear Red Day is administered through the DFA Cares Foundation, a nonprofit organization established by DFA to provide disaster relief and assistance to the dairy community and the community at large. The Foundation also oversees DFA’s scholarship program.