Dairy Promotion Leader Reports How Dairy Checkoff Has Driven Sales in Response to 2009’s Economic Challenges
DMI CEO Cites Recent Successes, Reasons for Optimism
GRAPEVINE, Texas – The dairy checkoff has taken dramatic steps to increase dairy sales in the short term, while building for the long term, in response to dairy farming’s 2009 economic crisis, according to Tom Gallagher, chief executive officer of Dairy Management Inc.™ (DMI), which manages the national dairy checkoff. Gallagher spoke at the 2009 National Dairy Promotion and Research Board (NDB)/United Dairy Industry Association (UDIA)/National Milk Producers Federation (NMPF) Joint Annual Meeting in Grapevine, Texas.
Learn more …
National Dairy Board Honors Dairy Leader with Richard E. Lyng Award
David Weitzer Recognized for Contributions to Dairy Promotion
GRAPEVINE, Texas – The National Dairy Promotion and Research Board (NDB) honored Maryland dairy producer David Weitzer as the 2009 recipient of the Richard E. Lyng Award for his dedication and service to dairy promotion. Weitzer was recognized at the Joint NDB/National Milk Producers Federation/United Dairy Industry Association (UDIA) Annual Meeting in Grapevine, Texas.
Learn more …
Producer Leaders: How Dairy Promotion Builds Partnerships and Opportunities for Producers and the Industry
GRAPEVINE, Texas – The national dairy checkoff program is leading the industry with strategies that make a real impact in the marketplace, both today and in the future, according to dairy producer leaders who spoke to nearly 1,000 producers and other industry representatives at the 2009 National Dairy Promotion and Research Board (NDB)/United Dairy Industry Association (UDIA)/National Milk Producers Federation (NMPF) Joint Annual Meeting in Grapevine, Texas.
Learn more …
Dairy Producers, “Pizzas 4 Patriots” and Domino’s Pizza Partner to Salute America’s Veterans
GRAPEVINE, Texas – Veterans in five U.S. cities received a hot and cheesy care package this Veteran’s Day, in a partnership between America’s dairy producers and Pizzas 4 Patriots, a non-profit organization that aims to deliver “a slice of home” to U.S. service men and women both domestically and abroad.
Learn more …
Globalization Must Be Addressed, But Study Says Industry Isn’t Set Up to Accommodate Global Market
The U.S. dairy industry is not set up to accommodate a global market and it must take steps to address increasing globalization, speakers concluded at the joint annual meeting of the National Dairy Promotion and Research Board (NDB), the National Milk Producers Federation (NMPF) and the United Dairy Industry Association (UDIA).
Learn more …
Dairy Checkoff Awards Scholarships to 20 Future Dairy Leaders
Dairy producers, through their checkoff investment, awarded 20 scholarships to students throughout the nation who are majoring in degrees with a dairy emphasis and who have shown potential to become future dairy leaders.
Learn more …
Dairy Producers Help Grow Sales with New Yogurt Smoothie Product
Dairy producers, through their dairy checkoff investment, in partnership with General Mills, owner of the Yoplait® brand, developed a new line of frozen fruit and yogurt smoothies, Yoplait® Yogurt Chips. The chips use a breakthrough technology to develop a yogurt product that is blended with fruit and eight ounces of fluid milk.
Learn more …
National Dairy Shrine/DMI Announce 2009 Scholarship Winners
Dairy Management Inc.™ (DMI), which manages the national dairy checkoff program, and the National Dairy Shrine partner each year to award scholarships to encourage college students to pursue careers in dairy product marketing. Londa Johnson of LaCrescent, Minn., received $1,500 as the recipient of the 2009 National Dairy Shrine/DMI Milk Marketing Scholarship. Johnson is a dairy science major with a minor in business and professional communication at the University of Wisconsin — River Falls.
Learn more …
New Angus Burgers at McDonald’s Help Boost Cheese Sales
McDonald’s® recently introduced three new Angus Burgers — which use two slices of cheese — at the chain’s nearly 14,000 restaurants nationwide. The new sandwich offerings are part of a long-term partnership between Dairy Management Inc.™ (DMI), which manages the national dairy producer checkoff, and McDonald’s to increase dairy product sales.
Learn more …
Domino’s Launches Second Phase of American Legends™ Campaign
To help revitalize the pizza category and build cheese sales, dairy producers and Domino’s Pizza® launched the second phase of the American Legends™ specialty pizzas earlier this month. This is part of a multi-year partnership between dairy producers, through their checkoff investment, and Domino’s Pizza. The partnership will continue to promote the seven American Legends premium pizzas that use 40 percent more cheese than a traditional Domino’s pizza.
Learn more …
© 2002–2009 Dairy Management Inc.™ All rights reserved.
