Producers Helped Meet ‘Unmet Demand’ by Driving Dairy Sales in 2007
Dairy producers, through their promotion investment, focused on meeting consumer needs in 2007 to help drive demand for and sales of U.S.-produced dairy products and ingredients. To help make the change from being a production-driven industry to a more consumer-driven industry, which provides consumers the products they want instead of only what the industry currently produces, the dairy checkoff has teamed with food, beverage and health professional partners to help spur innovative ideas that make dairy products more available and that meet the taste, nutrition, convenience, and other needs of today’s consumers.
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Dairy Promotion Leader Cites Opportunities to Build Sales
U.S. dairy producers have a great opportunity to convert billions of pounds of consumer demand into increased sales, thus finding a home for increasing dairy production. World-wide demand for dairy products will exceed supply for the long term, and the United States is poised to be the dominant player in filling this gap. The key to taking advantage of these opportunities to give customers what they want, when and how they want it, is to transition from a production-driven environment to a consumer-driven environment.
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Dairy Producers Reach Out to Hispanic Consumers with 3-A-Day™ of Dairy
Dairy producers, through their investment in the National Dairy Council® (NDC) — the nutrition research and education arm of the national dairy checkoff — are helping to improve the health of Hispanic consumers by educating them about the benefits of nutrient-rich dairy.
NDC is teaming up with the National Hispanic Medical Association (NHMA), which represents nearly 36,000 Hispanic physicians, to improve the health of the nation’s Hispanic population through an education campaign that reinforces dairy’s nutrient package.
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